Digital Audit

Five Marketing students and I worked together to conduct a digital audit of Trader Joe's main website before formally presenting it to our Marketing on the Internet class. The purpose of this audit is to determine the site’s effectiveness by analyzing different marketing tactics and elements of the webpage.

My contributions to this project include analyzing the website’s search engine friendliness, digital marketing performance, and mobile formatting, writing summaries for each element of the audit, and editing and formatting the final report.

Software used

Google Analytics, PowerPoint

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