Nestlé and Uber

During my internship at Home Front Communications, I was fortunate to have the opportunity to work on every part of a promotional campaign for Nestlé and Uber’s Ice Cream Day in Washington, D.C.

My first contributions to the project were reviewing Nestlé and Uber’s request for proposal, then summarizing that RFP for my supervisors. After Home Front submitted a proposal and was chosen to design and implement the campaign, I had the chance to work with the Digital, Media, and Production teams. I attended collaborative meetings, observed the filming and editing of the commercial, ordered t-shirts and hats for the Uber drivers to wear on the day of the event, helped develop the logo and slogans, and monitored social media coverage before, during, and after the event.

Project Image

Project Image

Above: The images printed on the ice cream bags.

Below: The Nestlé-Uber DC Ice Cream Day commercial.

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